Why is everyone so outraged that the First Kiss video turned out to be an ad and cast people in the industry rather than “real random people off the street”?
What is it about filmmakers and photographers that makes them unreal people? I assume people who are outraged about this imagine bankers and lawyers, and grocery store cashiers and call center people, looking haggard after a day of work, gloriously un-made-up and in shitty wrinkled clothes.
…. When is the last time there was public uproar about a filmmaker casting people who were too pretty and too styled in their film? What makes this project different?
What is it about something being an ad that suddenly negates it as art? Someone still had a good idea, still did a casting, and a shoot, and a pretty nice edit. Just because a brand is involved and someone is getting paid for it means it’s not a good creative idea? Should an artist always be starving? (Obviously this is a bigger topic very close to my own heart.)
Please, don’t throw up your hands in disgust and walk away when you hear the video you shared and aww-ed at “turned out to be an ad!” I want to know what made you have that response. Why is it heart-melting one second and disgusting the next?
Question the simplistic execution. Criticise the flat production. Or the edit. Or even the fact that it’s an ad — but please not blindly.
I’d love to hear your thoughts.