The extent to which the mind and body craves that which you can’t have (or perceive that you can’t have) is incredible to me. People, cigarettes, the idea of a better life. It’s so much more than a simple desire — your brain turns on itself to the point where you become consumed by the desire, where everything that happens becomes a rationalisation as to why you must have it. Why you deserve to have it. Why you can’t live without it.
Of course we’ve been using this principle forever to play the dating game and it’s well-known that it’s the reason that nobody ever really quits smoking – and it mystifies me that we haven’t come up with a way to defeat it.